The Complete Headline Playbook

The headline is the single highest-impact character on every page you ship. Five times more people read it than read your body copy, every other metric downstream depends on it, and most operators still write headlines on instinct. This playbook gives you 14 formulas (Caples, Ogilvy, Schwartz, Halbert, Sugarman, Collier, Hopkins, plus 7 modern frames), 200+ swipes you can drop in and customize today, per-platform recipes for the 7 places headlines actually live, a 100-point scoring rubric that beats CoSchedule, and 50 famous historical headlines decoded with the modern adaptation already written. No theory beyond what is needed to use the next page.

• 14 named headline formulas with origin, fill-in-the-blank shape, worked examples, and a rule for when to skip
• 200+ swipe-ready headlines organized by goal: email open, ad CTR, viral share, sales page, opt-in, webinar
• Per-platform recipes for Facebook ads, YouTube thumbnails, email subject lines, sales page heroes, blog titles