How to Hire a GEO Agency

The buyer's-side playbook for spending $5K to $50K a month on a discipline that did not exist 24 months ago. Five questions to ask. Full RFP template. Monthly deliverable checklist. Owner's 5-metric dashboard. Three snake oil pitches. Six firing signals.

• 5 questions to ask. Full RFP template. Monthly deliverable checklist. Owner's 5-metric dashboard above the agency report
• Pricing benchmarks. Retainers $500-$50K+. Per-link $508.95 average. Tools cap at 15% of spend. Where the dollars actually go
• 3 snake oil pitches. 6 firing signals ranked by severity. 4 switch-rather-than-fire scenarios. Decision tree included