The Low-Ticket Funnel Playbook

The 6-layer low-ticket funnel structure that takes a buyer from a $37 workbook to a $497 1:1 session in one checkout. The architecture, the workbook design, the order-bump and upsell principles, the sales-page anatomy, and a fully worked example with the math.

• The 6-layer architecture: lead capture, workbook, 2 order bumps, 3 upsells, and the back-end
• The price ladder: why $37 to $27 to $27 to $147 to $297 to $497 works (and how to adapt the multipliers)
• Order bumps that convert at 30 to 50 percent. The under-$30 rule, the one-line pitch, the placement rule