The 2026 Low-Ticket Funnel Playbook

A tactical low-ticket funnel operating manual for SaaS, professional services, and local businesses in 2026. The math first (because most low-ticket offers fail on math, not creative). The 7-step funnel architecture from lead magnet to backend. Page-by-page specs with copy templates and word counts. Vertical plays for SaaS trials, paid intake for lawyers and dentists, and local first-visit voucher funnels. The 7-day buyer email sequence. FTC Click-to-Cancel and Stripe chargeback rules. The pricing psychology that still works in 2026.

• Funnel math worked through: AOV needed to cover paid CAC, the LTV math that makes a -$10 first sale profitable
• The 7-step 2026 funnel: lead magnet, tripwire, bump, OTO, downsell, continuity, backend. Dollar amounts at each step
• Page-by-page specs for squeeze, sales, order, OTO, downsell, thank-you. Benchmarks, word counts, copy templates