How to Launch a Teaching Subscription

I have launched and killed two subscription products in the last three years. The third is the one that paid for the lessons. The 7-system playbook to launch yours: the Three Lies framework, the 3-ICP daily-life map, the 4-tier USD pricing ladder, the cadence that creates habit, the compliance moat, and a 90-day execution plan.

• Three Lies framework, 3-ICP daily-life map, and the founder-led cadence that gets buyers past the 3-month death zone
• 4-tier USD pricing ladder from $9 starter to $997+ certification, with the math on why undercharging kills LTV
• 90-day launch plan with weekly checklist, KPI targets, and a US-only compliance map across 10 teaching verticals